Our Story

An idea sparked by a woman just like any other...

...turned international success! That is the basis for the story of UMaMe,Inc., and Forever Fit™ Jeans. A young expectant mother wanting not only to stay fashionable throughout her pregnancy, but also comfortable.

This is the idea that CEO and Founder, Kathy MacGillivray, had in mind when she began the process of designing, manufacturing and patenting her removable waistband.  Being a young mom, Kathy wanted to keep her sense of fashion throughout her pregnancy.  Now an accomplished international success, Kathy travels extensively throughout North America, Europe and Asia supporting one venture to another, to keep mom’s looking and feeling amazing.

The perfect pair of jeans that can take you through from pre to post pregnancy. With a patented band that is easily removed, the pregnant mother is able to wear these jeans all the way through her pregnancy without the dreaded thought of having to minimize her fashion-sense for comfort.

Pregnancy is a beautiful thing, and so too, should be your wardrobe. Forever Fit Jeans makes sure that pregnant women do not have to give up their sense of style to fit into a pair of pregnancy jeans. These jeans make you feel as good as you should while you prepare to bring the most beautiful gift into the world.

Kathy MacGillivray
CEO and Founder of UMaMe Inc.,

Kathy MacGillivray is a dynamic and confident business owner, with a clear vision and focus on the Forever Fit Jeans product line on a global scale.  She is customer focused, and well respected for her commitment to delivering quality products and exceptional service.